Thursday, November 22, 2018

uBeam at CES 2019

For those of you going to CES in Las Vegas this coming January, you might be interested to know that uBeam will be exhibiting at the Venetian. It looks like it may be one of those "invitation only" rooms, so you'd likely have to contact the company to see what they have to offer. From the CES notes:

uBeam is a technology leader in the wireless power industry by utilizing airborne ultrasound to transmit power to create a true contact free charging ecosystem. By using proprietary transmitters and receivers, uBeam is able to deliver the necessary power to charge a range of devices from portable electronics to IoT sensors at various distances. uBeam’s wireless power solution removes power constraints for system designers and decreases battery-related issues to enable performance enhancements and system robustness, thereby creating a new dimension in power delivery and design paradigm.

I'm not sure someone told the marketing team that they've pivoted away from consumer and portable electronics, to solely B2B and IoT (apparently only working with TLAs now). That they claim "proprietary transducers" is interesting because every demo I saw had them using Murata off-the-shelf car parking sensors, and any proprietary transducers highlighted were never shown working or in a device. It's a sleight of hand to show your own tech and claim it's brilliant, but the actual demo you don't admit there's something else in there.

I love the last sentence, it's "marketing buzzword bingo"-tastic. Seeing "new dimension" and "design paradigm" reminded me of the ridiculous terms that then CEO Perry and the PR team would add to documents, even technically oriented ones, over the objections of the engineering team. But, hey, if you can't dazzle them with brilliance, then baffle them with bullshit.

I don't think this shows that uBeam are still active as a company in producing a product, but rather that marketing booked this months ago and really want the free Vegas trip before the whole thing goes belly up.

1 comment:

  1. Other than the obvious attempt to find a customer that will license the technology or acquire uBeam, the blurb seems to confirm that uBeam realizes they can't make their own feasible product, and will provide technology to integrate into other systems. That it "removes power constraints" is a bit overblown, since the power delivery rate remains a bottleneck.
    You may have mis-read their claim "proprietary transmitters and receivers." Off-the-shelf transducers may still be used, but in proprietary transmitter and receiver designs, as they've publicly demonstrated. All their work on in-house proprietary transducers hasn't yet produced anything that can match off-the-shelf parts, or they would've shown it.

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